Agarwood is not just incense. Agarwood is humanity's 2,000-year journey to find four burning desires: Goodness, Beauty, Truthfulness, and Safeness. Gioi Duc Huong vows to continue that journey.

Agarwood is a symbol of efforts to find goodness. Agarwood appeared in the early rituals of the largest religions on the planet. Shakyamuni Buddha was cremated with agarwood fragments. Jesus was wrapped with incense after being crucified. It is also the favorite scent of the Prophet Muhammad. Agarwood is the reward for those who reach Nirvana and Paradise.

Agarwood is a symbol of the journey in search of beauty. Agarwood is used for the aesthetic customs of many cultures. The usage of bass is recorded in Chinese, Sanskrit, and Arabic texts dating back millennia. 

Agarwood is a symbol of the desire to be safeness. Agarwood is a medicine that appears in pharmacopoeias from East to West.

Agarwood also reflects the desire for prosperity. Agarwood participated in creating the Silk Road, and promoted early shipping routes from the West to the Far East.

Agarwood, because of that value, has become the mirror of human society: many centuries ago, agarwood has become the reason for dominations, rapes, calculations, deceptions, and many other things. lie. That doesn't stop to this day.

But the more challenges and the dark side, the more intense the effort to find the real Agarwood. It's not just the scent, but the search for agarwood symbolizes the human journey to seek truth-goodness-beauty. It's human nature to always look for the better, to find gold in lead.

Gioi Duc Huong continues that mission. We continue humanity's millennium journey in search of goodness, beauty, truthfulness, and safeness.

It's not just a journey by road, literally, into the forests of the ancient Kingdom of Champa. It is a study and spread of original cultural values. It is also an effort to apply the most advanced technologies, to go deep into each molecule and bring the essence of agarwood to users. 

And most of all, it must be a journey of the Truth – of those who worship dignity and do not cheat selling lead to gold seekers. 

That search lasted more than two millennia. Gioi Duc Huong believes it deserves to last many more millennia. Agarwood, not just a hobby. Agarwood is a measure of kindness, beauty, and honesty in people's hearts.